Back links – the basics
There is no point in creating a website unless you have thought about how you are going to get visitors. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. Put all of your efforts into getting as much traffic as you can from the search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.
Search engines make money through presenting searchers with answers they are looking for. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more frequently users return to the search engine the more opportunity and income the search engines create. Your task is to work to achieve similar goals for your web pages.Make your users experience your number one priority so they return to your web pages time and time again.
So how do you do this?. There are two paths to achieving this and the good news is you can if you have the money do both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Keywords tell the search engines what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.
Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links fall into a range of values that are derived from origin and anchor text.
Back links from web pages that contain content related to your web page have an impact on the authority of your web page.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.
