Furchild

The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing and spinning professional. However, if you prefer to do this job yourself, here are some tips that I can offer to increase the efficiency of your efforts, always being mindful of the objectives of increased traffic to your site and improved search engine optimization (SEO).

 

* Set aside time every week to write articles for distribution. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. Currently, my weekly goal is four articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* To the extent possible, write from your own experience. Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Share your failures and successes while you are demonstrating your expertise. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Feel free to incorporate a bit of humor, if the subject matter allows it. Again, remember you want them to want more and click through to your website.

* When selecting the topic, determine the focus through researching the keyword popularity. If you have an exceptionally long article, break it into 2 or more shorter articles. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

I hope that these tips will proved useful to you and that your article syndication efforts become a bit easier. Never lose sight, though, of the central purposes: traffic, traffic and traffic.